For Coaches · Beta Open
AI coaching tools belong in your hands too — not just your players'. Grow your roster, run async sessions, introduce reluctant golfers to coaching, and shape the practice plans your players follow between lessons.
Most golf software is built either for the coach (lesson scheduling, video review) or around the coach (DTC apps that quietly compete with you). We're neither. We're trying to put proper AI coaching tools in your hands — so you can grow, and reach players you couldn't before.
Watch the swing. Read the player. Make the call. Set the plan. The work that requires presence, taste, and judgment.
Remember every round. Track every practice. Surface patterns. Run the practice plan you shaped. Answer the small stuff at 9pm so you don't have to.
Logs rounds. Logs practice. Asks the AI questions you've shaped it to handle. Stays accountable to the plan you set together. One app, not five.
We don't sell training aids. We don't push club brands. We don't quietly try to become the coach. We're trying to give you the same kind of AI tools your players already have access to — so you can serve the players you have more deeply, and reach players you couldn't before.
Time-bounded coaching with no continuity layer.
Continuity. Context. Leverage.
Built for working coaches, not for software companies that want to look like coaches.
Every round they've ever logged, hole-by-hole, with strokes gained, FIR/GIR, scrambling, putts. Filter by course, scoring zone, or date range.
See what they actually practiced, when, and for how long. Range, putting, short game, simulator — with shot-level data when they capture it.
Handicap trend, scoring averages, strokes gained breakdown, club distance gapping — all the numbers you need before they walk on the lesson tee.
What success looks like to them. Coaching style preferences. Learning style. Physical considerations. Stuff most coaches only learn after six lessons.
Every club they carry, with lofts, shafts, grip size, swing weight. Catch a gapping problem before they ask you about new irons.
Players choose what to share — profile, rounds, practices, swing video, messaging, plans — per coach. Trust is earned, not demanded.
Threaded conversations with each player. Read receipts. Tag a thread to a specific round, practice, or video so context isn't lost.
Review the AI-generated plan, leave comments, or replace it entirely. Your edits become the player's plan for the week.
Drop a note on round 47, hole 9 ("watch the over-the-top move when fatigued"). Both you and the AI keep that context for next time.
Players upload phone video. You see the swing with extracted positions, tempo, shaft lean, and X-factor — without buying a $4,000 system.
Shape the practice plans the AI generates for your players. Comment, edit, or replace them — the AI builds on your direction, not around it. Players choose how much weight the AI gives your guidance.
Open a player's page two minutes before they arrive and see what's changed since last time, what they practiced, and what they've been struggling with.
Send an invite to any email. They land on a clean accept page. If they're not on GolfSalt yet, they sign up first — then connect to you.
Reach players who can't make a weekly slot. Drop a note, edit a plan, review a phone-shot video — on your time, not the lesson tee's.
We don't run a coach marketplace, suggest other coaches to your players, or sell their attention. The relationship is yours; we're the tooling underneath it.
Zero affiliate relationships with manufacturers. When the system suggests an equipment change, the data drove it — not a sponsorship.
Approved beta coaches pay nothing — no monthly fee, no revenue share. We want feedback, not invoices.
When we exit beta, beta coaches lock in our preferred rate on both the platform fee and the revenue share.
Academy partnerships, white-label arrangements, coach-led integrations — we're early enough that there's real room to shape it. Talk to us.
Cancel any time, no exit fee, no hostage data. We'd rather earn the relationship every month than lock you into one.
Five steps, most of which take a few minutes.
Tell us about your coaching practice. We read every application personally.
If we're a fit, we get in touch to learn more about you, your players, and how you want to use the platform.
Send invitations by email. Existing GolfSalt users connect instantly. New players sign up first.
Show up, see what's changed since last time, message between sessions, shape their practice plans.
We believe there will always be a place for human coaches in golf — and they deserve great AI tools just as much as players do. Tell us what to build next.
Honest about where we are. Beta is free if you're approved. Launch pricing isn't fully nailed down yet — here's what we know.
For working coaches helping us shape the product.
We're still working out the math. Here's the shape of it:
We'd rather get this right with the people who help us build it than guess. Beta coaches see the final pricing before anyone else and lock in the lowest tier.
All golfers are different. So are all coaches. We believe there will always be a place for human coaches in golf — and they deserve great AI tools just as much as their players do. That's what we're building.
The Golf Salt Team
We're looking for a wide range of coaches to help us shape this. If you care about the long arc of a player's game, we'd love to talk.
© 2026 GolfSaltAI. Your AI-powered golf coach.